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1. THE IMPACT OF MASS MEDIA ON THE KNOWLEDGE, ATTITUDE AND REDUCTION OF MALARIA AMO...
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Malaria is an entrenched global health challenge and is a major public health concern in many countries including Kenya (Nyarko and Cobblah 2014). It is endemic in over 100 countries, and almost half of the worldwide population is at risk of malaria, where approximately one million people die from malaria each year (World Health Organization...Continue Reading »
Item Type: Project Material | 50 pages | 6,554 engagements | Source: Mass Communication Projects & Research Materials
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2. THE IMPACT OF THE MASS MEDIA ON RURAL DEVELOPMENT
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Education through media has created substantial changes in the traditional concept of education, has eliminated most of the deficiencies of the traditional systems of education and has created fundamental changes in education (Charlton et al., 2002). Using the mass media has caused an increase in the knowledge level and the output of educati...Continue Reading »
Item Type: Project Material | 50 pages | 8,731 engagements | Source: Mass Communication Projects & Research Materials
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3. THE PERCEPTION OF MEDIA STAFF WELFARE ON THE EFFECTIVENESS OF JOURNALISM IN NIGE...
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The mass media serve as conveyors of information and have the capacity to shape public perception on issues of importance. Nwagbara (2010) affirms that journalism in Nigeria has been described as a “bastion of people‟s agitation, which impacts on the public sphere, a realm where private individuals meet to address societal questions ...Continue Reading »
Item Type: Project Material | 50 pages | 6,321 engagements | Source: Mass Communication Projects & Research Materials
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4. THE PROSPECTS AND CHALLENGES OF CAMPUS BROADCASTING STATION IN NIGERIA
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Radio is regarded as an important modern medium because of its characteristics. It is cheap and affordable for large sections of populations everywhere. Its content is inexpensive to create and transmit. It is accessible because it does not require literacy. Listening to it is convenient while its programming is flexible. It can reach fa...Continue Reading »
Item Type: Project Material | 50 pages | 6,667 engagements | Source: Mass Communication Projects & Research Materials
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5. THE ROLE OF THE MASS MEDIA ON THE ATTITUDE OF TEENAGERS ON THE PREVALENCE OF HIV...
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Human immunodeficiency virus (HIV) is a retrovirus that infects cells of the immune system, destroy or impair their function and it is the etiology of the epidemic disease acquired immune deficiency syndrome (AIDS) (World Health Organization, 2013). Since its discovery among New York and California homosexuals in 1981 and as subsequently...Continue Reading »
Item Type: Project Material | 50 pages | 6,208 engagements | Source: Mass Communication Projects & Research Materials
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6. EFFECTS OF VIOLENT FILMS ON NIGERIAN CULTURAL VALUES
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The most important concern in the debate about violent film has been whether or not it promotes aggressive behavior among viewers most especially the young ones (Evra 1990). Researchers have also shown that heavy exposure to screen violence can cause problems in other domains of social behavior. For example, it can make p...Continue Reading »
Item Type: Project Material | 50 pages | 6,988 engagements | Source: Mass Communication Projects & Research Materials
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7. THE INFLUENCE OF BRAND IMAGE ON CONSUMER BEHAVIOUR
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The growing need to maintain a competitive edge and customer loyalty in the industry segment predetermine the significance to maintain unique and outstanding brand of services and product that commands consumer satisfaction and loyalty. The research seeks to investigate how Diamond Bank branding impacts on customers’ behavior. Diamond...Continue Reading »
Item Type: Project Material | 50 pages | 9,962 engagements | Source: Marketing Projects & Research Materials
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8. THE IMPACT OF MARKETING STRATEGIES ON PRODUCTIVITY
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY To achieve a set of organizational goals and objectives, companies conceptualize, design, and implement various strategies. These strategies can be corporate, business, or functional. Marketing strategies constitute one of the functional strategies amenable to application by contemporary companies in order to enhance performance. Ma...Continue Reading »
Item Type: Project Material | 50 pages | 9,487 engagements | Source: Marketing Projects & Research Materials
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9. THE EFFECT OF ONLINE ADVERTISING ON CONSUMER BUYING BEHAVIOR
» CHAPTER ONE 1.1 INTRODUCTION The rapid growth of information technology has enhanced the importance of online advertising. Out of the innovations of the information technology, internet is by far the most attracting considerable media. Moreover, the internet is emerging as the most important source of information because of its ease wealth of information. Furthermo...Continue Reading »
Item Type: Project Material | 50 pages | 11,051 engagements | Source: Marketing Projects & Research Materials
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10. IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOUR
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY New technological inventions can have a great impact in organizations through its contributions to change the social environment while expediting sharing of knowledge and the development of new ideas. (Kling et al, 2005). Social Media will come in handy as a good example of new technological innovation that is making a great impact in the or...Continue Reading »
Item Type: Project Material | 50 pages | 8,854 engagements | Source: Marketing Projects & Research Materials
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11. E-MARKETING AND SMALL ENTERPRISE THREATS AND OPPURTUNITES
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The last two decades have witnessed an enormous and explosive growth in the use of internet technologies especially the WWW for business purposes by huge number of small and medium scale businesses. E marketing has not only reshaped the existing small and medium scale businesses but also created tremendous opportunities for new businesses. Most ...Continue Reading »
Item Type: Project Material | 50 pages | 7,905 engagements | Source: Marketing Projects & Research Materials
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12. BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS
» CHAPTER ONE INTRODUCTION 1.1 Background of the study The term ‘broadcast media’ is quite often mentioned these days. It is a new phenomenon and one would probably imagine that everyone knows or understands what it means. Nearly ninety percent (if not more) of all online or internet users use broadcast media in one way or the other (Kietzmann and Kristopher, 2011; Dolwick, 2009). The ...Continue Reading »
Item Type: Project Material | 50 pages | 7,296 engagements | Source: Marketing Projects & Research Materials
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13. APPLICATION OF MARKETING CONCEPT IN BANKS AND ITS EFFECTIVENESS IN CONSUMER SATI...
» CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY Marketing concept is a customer oriented philosophy which states that customer’s satisfaction is the economic and social justification of firm’s corporate existence. These philosophies hold that the company should be customer oriented. Strive for profitability. Sales volume and coordinate all its marketing activities. Marketing m...Continue Reading »
Item Type: Project Material | 50 pages | 6,922 engagements | Source: Marketing Projects & Research Materials
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14. AN EVALUATION OF MARKET SEGMENTATION AND ITS SIGNIFICANCE
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Market segmentation can be defined as the process of dividing a market into district subsets of consumers with common needs or characteristics and selecting one or more segments to target with a district marketing mix. Before the widespread acceptance of market segmentation, the prevailing way of doing business with consumers ...Continue Reading »
Item Type: Project Material | 50 pages | 0 engagements | Source: Marketing Projects & Research Materials
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15. THE EFFECT OF PROMOTIONAL STRATEGIES IN THE MARKETING OF BANK SERVICES
» ABSTRACT Promotional strategies is a process deal with the technique used by organization in inform, persuade and eduate the public through the promotional mix. Moreover pormotioal strategies does not only promote tangible products but also it promotes ideas, services, personalities etc. it also presents want, satisfying attribute of a product or service to the consumers....Continue Reading »
Item Type: Project Material | 50 pages | 7,325 engagements | Source: Marketing Projects & Research Materials
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16. EFFECTIVE MARKETING STRATEGIES FOR HEALTH CARE SERVICES
» ABSTRACT The research is on effective marketing strategies for health care services in Enugu metropolis ( a case study of Bethsaida hospital). Primary metropolis (a case study of Bethsaida hospital) primary and secondary data were collected to solve the research problem. Questionnaire were used as research instrument. The population of study comprised the customer (patients) and the relevant perso...Continue Reading »
Item Type: Project Material | 50 pages | 7,265 engagements | Source: Marketing Projects & Research Materials
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17. PASSENGER'S RATING OF SERVICE DELIVERY OF TRANSPORT BUSINESSES IN NIGERIA
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study From time immemorial, people have being moving from one place to another in carrying out their daily activities. This simply refers to transportation and to say what transport industry of’ any country is an integral part of the structure of an economy cannot be overemphasized. The rendering of quality service to customer (passeng...Continue Reading »
Item Type: Project Material | 50 pages | 0 engagements | Source: Marketing Projects & Research Materials
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18. SALES PROMOTION STRATEGIES AND SALES PERFORMANCE OF TELECOMMUNICATION FIRMS
» CHAPTER ONE INTRODUCTION Background of the Study In any organization whether profit or nonprofit oriented the main purpose of the organization is to achieve its objective. The objectives cannot be achieved in a vacuum there must be a clearly set strategy that management should use in order to meet these objectives. Sales promotion became an essential motivating factor in the area of marketing in...Continue Reading »
Item Type: Project Material | 50 pages | 8,157 engagements | Source: Marketing Projects & Research Materials
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19. ADVERTISING AND MARKETING PERFORMANCE OF SELECTED DETERGENT COMPANIES
» CHAPTER ONE INTRODUCTION Background to the Study Business environment throws dynamic challenges in the form of ever growing competition. Product and brand extensions pose a challenge in terms of getting customer attention. Marketing metrics become a serious concern for marketers, who apply a variety of tools to overcome the competition. Advertisement is a vital tool used by marketers to sell their...Continue Reading »
Item Type: Project Material | 50 pages | 6,866 engagements | Source: Marketing Projects & Research Materials
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20. BRAND DIFFERENTIATION & POSITIONING FOR MAXIMUM COMPETITIVE ADVANTAGE
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Branding has been around for centuries as a means to distinguish the goods of one producer from those of another producer. To firms, brands represent enormously valuable pieces of legal property that can influence consumer behaviour, be bought and sold as well as provide the security of sustained future revenues of their owner. Well rec...Continue Reading »
Item Type: Project Material | 50 pages | 6,717 engagements | Source: Marketing Projects & Research Materials
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21. THE EFFECT OF ADVERTISING ON CONSUMER REFERENCE PATTERNS FOR MALT DRINKS
» ABSTRACT The research work titled “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative Study of Amstel Malta and Guinness Malta) in Enugu Metropolis, was carried out with objectives. · To determine how advertising has affected the decision to buy, Guinness Malta or Amstel Malta. · �...Continue Reading »
Item Type: Project Material | 50 pages | 6,690 engagements | Source: Marketing Projects & Research Materials
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22. AN APPRAISAL OF PROMOTIONAL STRATEGIES OF BARBING SALONS
» ABSTRACT The study focused on an Appraisal of Promotional Strategies of Barbing Salons in Enugu Metropolis with particular note on Top Class Barbing Salon with Enugu. The objectives of the study are: · To evaluate the promotional strategies adopted by Top Class Barbing Salon in order to determine these profitability. · �...Continue Reading »
Item Type: Project Material | 50 pages | 6,425 engagements | Source: Marketing Projects & Research Materials
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23. RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC
» ABSTRACT This project work was an attempt to investigate the relationship marketing in mainstream bank plc Enugu. The objectives were: 1. To determine the impact of relationship marketing in banking industry. 2. To evaluate the level of relationship that exist between the bank with their customers. 3. To identify those problems that may hinder the success of relations...Continue Reading »
Item Type: Project Material | 50 pages | 6,172 engagements | Source: Marketing Projects & Research Materials
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24. THE IMPACT OF MARKETING STRATEGY ON PRODUCTIVITY OF ORGANIZATION
» ABSTRACT The challenges of measuring marketing strategy in relation to productivity has been inadequately address by previous researches and marketing text in Nigeria. Hence this study examines the effect of marketing strategy of First Bank. Out of the total population of first bank, Kaduna main branch with a staff strength of 135 persons were selected as the sample size. The survey method c...Continue Reading »
Item Type: Project Material | 50 pages | 10,089 engagements | Source: Marketing Projects & Research Materials
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25. THE IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION
» ABSTRACT The challenge created by the dynamic nature of the marketing environment has necessitated a total attention to the “place” variable or distribution is very important in that. It tries to make the product available at place and time of exchange. It is on the above vein that this study was conducted, the research was to find the extent to which NBC Plc was effective and efficie...Continue Reading »
Item Type: Project Material | 50 pages | 6,134 engagements | Source: Marketing Projects & Research Materials