1. AUDIENCE PERCEPTION OF THE INFLUENCE OF AFRICAN COMMUNICATION CHANNEL IN DISSEMI...

» ABSTRACT The role of traditional media communication have been very significant in rural development since the turn of this century, and with the advent of new media, the forms and ways of communication have become more specialized. Every human society has developed its traditional modes and channels of communication which characterize its existence, organization and development. These communic...Continue Reading »

Item Type: Project Material | 65 pages | 4,641 engagements |

2. AUDIENCE PERCEPTION OF OBSTRUCTIVE ADVERTISEMENT IN SUPER STORY

» ABSTRACT Television advertising has traditionally been purchased on the basis of programme audience measures. These metrics are used both to select the programmes in which to advertise and to negotiate the rates for huge sums of money in advertising spending. While measures of the programme audience are appropriate for marketers considering branded entertainment (i.e., product placement), programm...Continue Reading »

Item Type: Project Material | 65 pages | 4,565 engagements |

3. ATTITUDE OF FEMALE MASS COMMUNICATION STUDENT TOWARD JOURNALISM AS A CAREER

» ABSTRACT There is an increasing number of female journalism students in training institutions in Europe and Asia and Africa (Frohlich 2004; Creedon 1993; Kosicki & Becker 1992; Peterson 1988). However, it has been observed that there is a disproportionate number of practicing female journalists who graduate from these programmes (Jurkowitz 2003). The number of female students graduating from journ...Continue Reading »

Item Type: Project Material | 65 pages | 4,523 engagements |

4. ASSESSMENT OF NEWSPAPER READERSHIP AMONG ADOLESCENCE

» ABSTRACT In the early 1990’s, newspaper communication technologies was introduced to the public as online newspaper (Peter & Valkenburg, 2009). Many authors, such as Dr. Norman Nie of Stanford University, predicted that these forms of technology would negatively impact on undergraduates social lives, and reduce their sense of well being (Peter & Valkenburg, 2009).. It was also assumed that ...Continue Reading »

Item Type: Project Material | 65 pages | 4,754 engagements |

5. ASSESSMENT OF GROUP COMMUNICATION CAMPAIGN ON MIDWIFE SERVICE SCHEME AGAINST CHI...

» ABSTRACT Nigeria ranks among the nations with the highest mortality rates in the world going by the cur rent maternal mortality ratio (MMR) of 630/100,000 live births. The utilisation of maternal health services is known to be associated with improved and maternal health outcomes among women. In order to encourage the use of health services by women in various communities, the most prominent commu...Continue Reading »

Item Type: Project Material | 65 pages | 4,671 engagements |

6. AN EVALUATION OF RADIO PROGRAMMES AS A TOOL FOR EMPOWERING NURSING MOTHERS IN TH...

» ABSTRACT This study is an attempt to shed light on the role of radio programmes as a tool for empowering nursing mothers in the fight against infant mortality in Kaduna state. The study adopted the method of triangulation that include content analysis, survey method of questionnaires, participatory observation and interview to achieve its objectives. Radio as a blind medium of mass communication i...Continue Reading »

Item Type: Project Material | 65 pages | 4,908 engagements |

7. AN ASSESSMENT OF AUDIENCE PERCEPTION OF COMMERCIAL BREAK

» ABSTRACT Effective advertising requires an understanding of the target audience and their relationship with the brand. However, advertisements are worthless to advertisers unless the consumer toward whom the advertisement is directed pays attention to it. Existing literature suggests that slotting commercial at moments when a consumer is fully involved with the content of the programme is strategi...Continue Reading »

Item Type: Project Material | 65 pages | 4,510 engagements |

8. A SURVEY RESEARCH ON THE VIEWERSHIP OF SILVERBIRD (STV) STATION BY THE POPULACE

» ABSTRACT Silverbird television was established in 1980 by Ben Murray Bruce (Chairman) and his major aim was to provide family entertainment and relaxation. The first major breakthrough by the firm in media and entertainment was in 1997 (silverbird Group, 2008) when transformations where made to the existing style of radio broadcast in Nigeria with the introduction of Rhythm Fm. This invention did ...Continue Reading »

Item Type: Project Material | 65 pages | 5,187 engagements |

9. A STUDY OF TELEVISION PROGRAMME CONTENT AND AUDIENCE PREFERENCE

» ABSTRACT The Nigerian Television Authority also known as NTA was inaugurated in 1977 and is the government owned body in charge of television broadcasting in the country. NTA claims to run the biggest television network in Africa with stations in several parts of Nigeria. Formerly known as Nigerian Television (NTV), the network began with a takeover of regional television stations in 1976 by the t...Continue Reading »

Item Type: Project Material | 65 pages | 5,024 engagements |

10. A SMALL FOREIGN EXCHANGE MARKET WITH A LONG-TERM PEG: BARBADOS

» INTRODUCTION The extent of financial integration in the modern world, reflected in the magnitude and pervasiveness of financial flows, has served to intensify research on the economic functioning of foreign exchange markets. In the open economy, international financial flows will ensure that interest rate parity is maintained for assets of similar maturities, or that the interest differentials exa...Continue Reading »

Item Type: Project Material | 65 pages | 5,240 engagements |

11. A SMALL ESTIMATED EURO AREA MODEL WITH RATIONAL EXPECTATIONS AND NOMINAL RIGIDIT...

» Abstract The objective of this paper is to estimate a small model of the euro area to be used as a laboratory for evaluating the performance of alternative monetary policy strategies. We start with the relationship between output and inflation and investigate the fit of the nominal wage contracting model due to Taylor (1980) and three ...Continue Reading »

Item Type: Project Material | 65 pages | 5,035 engagements |

12. A REEVALUATION OF THE EFFECT OF HUMAN CAPITAL ACCUMULATION ON ECONOMIC GROWTH: U...

» Abstract This study is a reevaluation of the effect of human capital accumulation on economic growth using natural disasters as an instrument. The total population for the study is 200 staff of ministry of economic development, Abuja. The researcher used questionnaires as the instrument for the data collection. Descriptive Survey research design was adopted for this study. A total of 133 responden...Continue Reading »

Item Type: Project Material | 50 pages | 5,058 engagements |

13. A RE-EXAMINATION OF THE DEMAND FOR MONEY IN FIJI

» ABSTRACT The demand for money is at the heart of how policy should be conducted effectively. Money demand serves as a conduit in the transmission mechanism for monetary policy so the stability of the money demand function is critical if monetary policy is to have predictable effects on inflation and real output. In most developed and developing countries, policymakers have frequently questioned wh...Continue Reading »

Item Type: Project Material | 65 pages | 5,304 engagements |

14. A PROPOSED MONETARY REGIME FOR SMALL COMMODITY-EXPORTERS: PEG THE EXPORT PRICE (...

» ABSTRACT The question of the optimal monetary regime for small open economies is still wide open. On the one hand, the big selling points of floating exchange rates – monetary independence and accommodation of terms of trade shocks – have not lived up to their promise. On the other hand, proposals for credible institutional monetary commitments to nominal anchors have each run aground on their...Continue Reading »

Item Type: Project Material | 65 pages | 4,876 engagements |

15. A NOTE ON FORECASTING EXCHANGE RATES USING A CLUSTER TECHNIQUE

» Abstract In this note, we propose a cluster method as a simple predictive tool to forecast exchange rates (specifically the Japanese Yen and the British Pound against the US Dollar). The general goal in this study is two fold. First of all, we verify whether or not we can accurately predict the exchange rate movements using the suggested method. Secondly, we use the generated sign predictions to...Continue Reading »

Item Type: Project Material | 65 pages | 5,225 engagements |

16. A MARKET-ORIENTED STRATEGY FOR SMALL AND MEDIUM-SCALE ENTERPRISES

» ABSTRACTThis paper investigates the economic rationale for intervention in support of small and medium scale enterprises, on both theoretical and empirical grounds. It arguesthat the justification for SME interventions lies in market and institutional failures that bias the size distribution of firms, rather than on any inherent economic benefits provided by small firms. The role of the State is m...Continue Reading »

Item Type: Project Material | 65 pages | 4,870 engagements |

17. A FURTHER EMPIRICAL INVESTIGATION TO THE CONCEPT OF MONEY DEMAND IN NIGERIA

» ABSTRACT The paper investigated the empirical relationship between broad definition of money, real income, interest rates, expected inflation and expected exchange rate and examined the constancy of this relationship in the light of economic reforms that had taken place in Nigeria since 1987. The study confirms a long run relationship between real balances, income, interest rates, and inflation. T...Continue Reading »

Item Type: Project Material | 65 pages | 5,017 engagements |

18. A DEVELOPMENT COMPARATIVE APPROACH TO CAPITAL FLIGHT: THE CASE OF THE MIDDLE EAS...

» ABSTRACT Capital flight from developing countries represents a lost potential for economic growth and development. In the contemporary literature of development economics, there has been increasing attention to the notion of capital flight. Many analysts have attributed sluggish economic growth and persistent balance of payments deficits in most developing counties to capital flight (Ajayi, 1996)....Continue Reading »

Item Type: Project Material | 65 pages | 4,641 engagements |

19. A COMPOSITE LOGISTIC REGRESSION APPROACH FOR ORDINAL PANEL DATA REGRESSION

» Abstract We propose in this article a Composite Logistic Regression (CLR) approach for ordinal panel data regression. The new method transforms the original ordinal regression problem into a number of binary ones. Thereafter, the method of conditional logistic regression (Chamberlain, 1984; Wooldridge, 2001; Hsiao, 2003) can be directly applied. As a result, the new method allows the unobserved su...Continue Reading »

Item Type: Project Material | 65 pages | 4,879 engagements |

20. A COMPARATIVE ANALYSIS OF RECENT EXPORT PERFORMANCES

» ABSTRACT In the ranking of the largest economies of the world measured by their gross domestic products in terms of 1995 constant US$, China and India stood at the 19th and 20th positions in 1980 but in 2005 the ranking places them at the 7thand 12th positions respectively. Such a quantum jump of these two economies, particularly China, over two and a half decades is remarkable1. What is intere...Continue Reading »

Item Type: Project Material | 65 pages | 5,019 engagements |

21. ESSAYS ON OPEN ECONOMY, INFLATION, AND LABOUR MARKETS

» ABSTRACT In these last years there has been an increasing literature developing DSGE Open Economy Models with market imperfections and nominal rigidities. It is the so called”New Open Economy Macroeconomics”. Up to now within this class of models (and differently from what it is happening in New Keynesian closed economy models) relatively little attention has been devoted to the labor markets....Continue Reading »

Item Type: Project Material | 65 pages | 5,223 engagements |

22. PHYTOCHEMICAL STUDIES AND EVALUATION OF THE ANTITRYPANOSOMAL ACTIVITY OF VITEX S...

» ABSTRACT Background Trypanosomiasis, a disease of major importance in human and animals has continued to threaten human health and economic development. Trypanosoma brucei gambiense and Trypanosoma brucei rhodesiense as the etiological agents of trypanosomiasis affect millions of people in sub saharan Africa and are responsible for the death of about half a million patients per year. Another name ...Continue Reading »

Item Type: Project Material | 65 pages | 6,976 engagements |

23. ANTIMICROBIAL ACTIVITY OF METHANOL EXTRACT AND FRACTIONS OF MORINGA OLEIFERA LAM...

» ABSTRACT Development of antimicrobial resistance by bacteria is now a world wide health issue, as infection is one of the leading causes of death in the world today. This fact is also as a result of the emergence of multiple antibiotic resistant bacteria known as methicillin resistant Staphylococcus aureus (MRSA) with potential of cross resistance to other antibiotics of choice like vancomycin. MR...Continue Reading »

Item Type: Project Material | 65 pages | 8,010 engagements |

24. PHARMACOECONOMIC ANALYSIS OF HIV/AIDS MANAGEMENT

» ABSTRACT The HIV/AIDS pandemic has resulted in mortality surge and life expectancy drop throughout the world. Developing countries are mostly affected due to their limited health care system and resources to handle the increasing costs of management of HIV/AIDS and associated opportunistic infections. The objective of this study is to estimate direct and indirect costs of managing HIV/AIDS to both...Continue Reading »

Item Type: Project Material | 65 pages | 5,999 engagements |

25. EVALUATION OF PHARMACOGNOSTICPARAMETERS AND HEPATOTOXIC EFFECTS OF EXTRACTSOF CA...

» ABSTRACT Cassytha filiformis, a leafless and perennial vine with small scales as a replacement of the leavesis currently being used in the treatment of various disease conditions including jaundice without standardization.Microscopical evaluation, chromatographic analysis (TLC, HPLC, LC MS/MS), spectroscopic analyses (NMR, FTIR, MS) and hepathoprotective studies were carried out with the view to s...Continue Reading »

Item Type: Project Material | 65 pages | 5,617 engagements |

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